London & Avalon

Founded in 2003, London & Avalon specializes in high-quality bed and bath linens, including duvet covers, pillowcases, and towels, all made in Europe. The brand emphasizes sustainable practices and traditional craftsmanship, ensuring that their products not only provide comfort but also contribute to environmental responsibility. In 2022, the company evolved from Josephine Home to London & Avalon, merging the elegance of Savile Row with the serene essence of Avalon. Their bespoke services cater to both interior designers and individual clients, offering tailored solutions for unique properties. With a focus on quality and user experience, London & Avalon has become a preferred partner for luxury hotels, including Mandarin Oriental. The brand is dedicated to creating timeless pieces that stand the test of time, inviting customers to create their own personal retreats.