Tartufi Morra

Founded in 1930 by Giacomo Morra, Tartufi Morra is a family-run business located in Alba, Italy, renowned for its high-quality truffles, particularly the Tartufo Bianco d'Alba. The company was the first to commercialize these truffles and has played a significant role in promoting them globally. Giacomo Morra also initiated the International White Truffle Fair in Alba, which continues to attract enthusiasts from around the world. Today, the Bonino family manages the historic store in Piazza Pertinace, serving as a key destination for both locals and tourists seeking authentic truffle products. Tartufi Morra is recognized for its commitment to quality and tradition, offering a wide range of truffle-based delicacies available for online purchase.